Product Sampling Hellers Gourmet Sausages
Inspired by his travels and cooking styles of different cultures, the Hellers sausage range reflects Todd Heller’s passion for producing only the best quality sausages for New Zealanders.
The brief
Raise awareness of the new range of Hellers Gourmet Sausages, encourage trial (>100-150 samples per shift) and purchase (>25 units per shift).
The mechanics.
- A focused in store campaign across New World, Pak n Save & Countdown Supermarkets nationwide. To showcase and promote the range of Heller’s Gourmet Sausages and drive sales.
- Timing: April – May 2021
- Sampling four variants of Hellers Sausages
The outcome
- 248 total live demonstration hours
- Over 8,500 samples were distributed to shoppers
- 29% of samples were converted to sales
