Heinz Seriously Good Mayo
A brand that never compromises on taste!
Making a mayonnaise with the finest ingredients, including free range eggs, unsurprisingly gives the greatest flavours. A creamy, velvety mayo that will transform the plainest of dishes into something rather exciting.
The brief
Drive awareness and trial of Seriously Good Mayo.
The mechanics.
- A focused in store campaign across Countdown & Pak n Save Supermarkets in the North Island, to showcase Heinz Seriously Good Mayonnaise.
- Timing: April 2021
- Sampling: Seriously Good Mayo Original Squeezy
The outcome
- 120 total live demonstration hours
- Over 2,500 samples handed out to shoppers
- An average of 26 sales per 4 hour shift
