Heinz Seriously Good Mayo

A brand that never compromises on taste! 

Making a mayonnaise with the finest ingredients, including free range eggs, unsurprisingly gives the greatest flavours. A creamy, velvety mayo that will transform the plainest of dishes into something rather exciting. 

The brief 

Drive awareness and trial of Seriously Good Mayo. 

 The mechanics.

  • A focused in store campaign across Countdown & Pak n Save Supermarkets in the North Island, to showcase Heinz Seriously Good Mayonnaise.
  • Timing: April 2021
  • Sampling: Seriously Good Mayo Original Squeezy

The outcome

  • 120 total live demonstration hours 
  • Over 2,500 samples handed out to shoppers
  • An average of 26 sales per 4 hour shift