Product Sampling Shan Spices Instore
Our recent product sampling activation was the perfect way to introduce shoppers to the bold, aromatic flavours of Shan Spices. Held in key supermarkets across Auckland, Christchurch, and Hamilton. Brand Ambassadors distributed free samples to help new shoppers discover the ease and authenticity Shan brings to home cooking. From classic curries to regional favourites, each blend delivers rich, unforgettable flavour, one expertly crafted sample at a time.
We hit the supermarket aisles to put Shan Spices directly into shoppers hands. This product distribution was the perfect way to spark trial at the shelf. Giving shoppers a chance to take the bold, authentic flavours home and try them for themselves.
The Brief
Build awareness and allow shoppers to experience the product at home
The Mechanics
- Strategic Product Sampling at selected supermarkets nationwide
The Outcomes
- Over 1,600 samples were handed out across all locations, successfully engaging shoppers and providing them with the opportunity to experience the product firsthand
Want to know more?
Check out some of our product sampling work here. Rempah
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