Product Sampling Selaks Wine Instore
We brought Selaks Wines into supermarkets with a nationwide product sampling campaign, giving shoppers a taste of the brand right at the shelf. The result? Real connections, memorable moments, and a boost in purchase intent. All through the power of in-store experience.
Selaks Wines hit supermarkets with a hands on product sampling campaign designed to capture attention, spark trial, and drive sales. By meeting shoppers in the moment, we turned everyday grocery runs into meaningful brand experiences.
The Brief
Targeted in store campaign across New World, Pak n Save and Woolworths supermarkets nationwide.
Re-engage shoppers and get Selaks Taste front of mind when purchasing in-store through trial over competitor brands.
The Mechanics
- A focused nationwide in store product sampling campaign
- Timing: March to April 2025
The Outcomes
- Over 2,900 shoppers experienced the taste of Selaks Wine
- Exceeding expectations, the campaign moved over 1,500 off the shelf
Want to know more?
Check out some of our product sampling work here. Griffins Crumble Biscuits and Mini Danish Pastries
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