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Case Studies
Mini Danishes
Mini Danishes
The perfect product to have on hand for any occasion..
The brief
Support Countdown’s in-store bakeries for their Fresh Week with this sampling opportunity on behalf of Champion Flour Mills
Aim to increase shopper trial, and get the product range into their consideration set
The mechanics
A focused in-store campaign across Countdown Supermarkets nationwide.
Timing: July 2021
Sampling: Mini Apple Danish, Mini Chocolate Croissant, Mini Cheese & Chive, Mini Vanilla Danish
The outcome
During the 116 hours we were live in-store, we sampled to over 2,500 shoppers
An average of 116 samples were handed out per shift
24% of shoppers sampled to purchased a pack of Mini Danishes