Can a yoghurt made in NZ really taste like true authentic Greek yoghurt? NZ shoppers say yes!
Meadow Fresh is a trusted brand in NZ and they know that products need to stand by what they say they deliver. So what better way to get supermarket shoppers putting the new Mango flavoured Kaló Authentic Greek Yoghurt in their trolley’s then letting them taste it for themselves.
The brief.
The mechanics.
Strategically placed stands by the chiller where the product was displayed, brightly branded stands and talent and good story and a great tasting product. Campaign timing designed to integrate with clients other out of home communications.
The outcomes.