With the French joie de vivre and passion for great food, Yoplait yoghurt came to New Zealand in 1982, changing the yoghurt landscape with its unique Frenchness, fun and flavour.
Encourage trial and purchase of the brand during the demonstration period by means of a GWP
A focused in store campaign across New World, & Countdown Supermarkets nationwide. To showcase and promote the new range of Fruit Sensations and drive sales. Sampling of Greek Yoghurt was limited to the South Island only.
Timing: April – June 2021