Product Sampling Yoplait Fruit Sensations

Product sampling drives trial and purchase, and what better to try than Yoplait?

With the French joie de vivre and passion for great food, Yoplait yoghurt came to New Zealand in 1982, changing the yoghurt landscape with its unique Frenchness, fun and flavour.

The brief 

Encourage trial and purchase of the brand during the demonstration period by means of a GWP

 The mechanics.

A focused in store campaign across New World, & Countdown Supermarkets nationwide. To showcase and promote the new range of Fruit Sensations and drive sales. 

Sampling:

  • Yoplait Fruit Sensations 6 pack and 4 pack

Supporting Elements:

  • GWP bag used as incentive to purchase
  • Sales of Greek Yoghurt in the South Island was driven by use of a $1.00 OFF voucher.

The outcome

  • 652 total live demonstration hours 
  • Over 10,500 samples were distributed to shoppers 
  • 42% of samples were converted to sales

Want to know more?

Check out some of our product sampling work here. Heinz Seriously Good Mayo, Brown Brothers Prosecco Wine

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