Vogel’s Delightful Granola
Muesli is the largest and fastest growing breakfast segment in the New Zealand market.
Vogel’s Delightful Granola was launched in early 2019 with a range of three variants, all which had a 40% lower sugar claim.
The brief
Drive trial, awareness and repeat purchase of Vogel’s new Granola variants:
- Hazelnut & Cacao
- Peanut Butter, Coconut & Chia
The mechanics.
- A focused in store campaign across New Worlds, Countdowns & Pak n Saves nationwide.
- November & December 2020
- Sampling: Vogel’s Granola and providing coupons to customers for $2.00 off
The outcome
- 240 live demonstrations hours
- Over 3,000 samples handed out to consumers
- 33% of samples were converted to sales
