Product Sampling Vogel’s Granola

Muesli is the largest and fastest growing breakfast segment in the New Zealand market.

Vogel’s Delightful Granola was launched in early 2019 with a range of three variants, all which had a 40% lower sugar claim. 

The brief 

Drive trial, awareness and repeat purchase of Vogel’s new Granola variants:

  • Hazelnut & Cacao
  • Peanut Butter, Coconut & Chia

 The mechanics.

  • A focused in store campaign across New Worlds, Countdowns & Pak n Saves nationwide.
  • November & December 2020
  • Sampling: Vogel’s Granola and providing coupons to customers for $2.00 off

The outcome

  • 240 live demonstrations hours 
  • Over 3,000 samples handed out to consumers 
  • 33% of samples were converted to sales