When you’ve got a whole range of healthy ‘non traditionally’ healthy sweet treats how do you get the message across? Well you demonstrate them together of course!
Unilever is one of the worlds biggest ice cream manufacturers, with many of their brands household names, such as Magnum, Cornetto and Ben and Jerry’s. When they launched some new diary free and low calorie offerings across their portfolio they gave us the job to get as many people to try them as possible!
We took the campaign right to where the shoppers were – in store. Using a brightly branded stand, shoppers were easily able to see the breadth of the new range and sample across the assortment.