Takara Sake
Calling all wine lovers looking for something new.. Takara Sake could be for you!
The brief
Target wine lovers who are looking for something new. Educate shoppers on the range of Takara Sake and encourage trial, then purchase of the range.
The mechanics
- A focused in-store campaign across New World & Pak n Save Supermarkets nationwide
- Timing: May 2021 – June 2021
- Sampling: Takara Gokai Sake, Takara Nigori Sake, Takara Mio Sparkling Sake, Takara Mio Dry Sparkling Sake, Takara Takujo Sake
The outcome
- Over 4,000 shoppers sampled the range
- Over 1,600 units sold across the whole campaign
- 37% of shoppers sampled to purchased a bottle or two
