Target wine lovers who are looking for something new. Educate shoppers on the range of Takara Sake and encourage trial, then purchase of the range.
- A focused in-store campaign across New World & Pak n Save Supermarkets nationwide
- Timing: May 2021 – June 2021
- Sampling: Takara Gokai Sake, Takara Nigori Sake, Takara Mio Sparkling Sake, Takara Mio Dry Sparkling Sake, Takara Takujo Sake
- Over 4,000 shoppers sampled the range
- Over 1,600 units sold across the whole campaign
- 37% of shoppers sampled to purchased a bottle or two