Honey Puffs Instore

A well loved brand in NZ and favourite amongst Kiwi shoppers. 

Sanitarium has a portfolio of well known brands, Honey Puffs being one of the trusted brands in NZ. 

The brief 

A focused in store campaign across New World, Pak n Save & Countdown supermarkets nationwide, to showcase the new Honey Puffs Oaty Crunch product and encourage trial.  

 The mechanics.

  • Instore executions 
  • Demonstrate the new variant by handing out sample packs to shoppers
  • Mobile branded trays for agility 

The outcome

  • Over 10,000 shoppers sampled the assortment
  • Conversion rate of sampling to sales of >77%