Honey Puffs Instore
A well loved brand in NZ and favourite amongst Kiwi shoppers.
Sanitarium has a portfolio of well known brands, Honey Puffs being one of the trusted brands in NZ.
The brief
A focused in store campaign across New World, Pak n Save & Countdown supermarkets nationwide, to showcase the new Honey Puffs Oaty Crunch product and encourage trial.
The mechanics.
- Instore executions
- Demonstrate the new variant by handing out sample packs to shoppers
- Mobile branded trays for agility
The outcome
- Over 10,000 shoppers sampled the assortment
- Conversion rate of sampling to sales of >77%
