Product Sampling Silver Fern Farms Pure Burgers
Product sampling was the perfect way to get Silver Fern Farms new Pure Burgers in front of supermarket shoppers.
Silver Fern Farms PURE Burgers are made from premium quality cuts, selected for delicious depth of flavour, texture, and eating experience. PURE burgers are made from 97-99% red meat and come with no artificial colours preservatives, or fillers – so you know you are getting Silver Fern Farms quality every time!
The brief
Awareness and trial: Introduce consumers to our new PURE Burger Range via product sampling, to encourage shoppers to trial the product and then purchase.
Educate consumers that PURE burgers are the best burgers available in supermarket freezers – best flavour (premium quality cuts), best texture, best ingredients, best eating experience.
The mechanics
- POS PURE Burger brochures were displayed on our stand for shoppers to take home, inspiring them to recreate some delicious PURE Burger recipes at home
- $2.00 off coupons were provided to incentivise purchase
- Live cooking in-store showcasing the range and providing samples to shoppers
The outcome
- 360 total live demonstration hours
- Over 6,700 samples were distributed to shoppers
- 27% of all shoppers sampled to, purchased a pack
Want to know more?
Do you have a similar product to this? Check out some of our product sampling work here. Hellers Gourmet Sausages, Watties Hash Bites
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