Product Sampling Silver Fern Farms Auckland Food Show

To make a lasting impression and bring the brand to life, our Ambassadors served up perfectly cooked bites of Silver Fern Farms beef, lamb, and venison, because once event-goers tasted that premium, pasture-raised flavour, they knew they were experiencing something special.

The Brief

• Our Brand Ambassadors were assigned to the two product sampling stations, to showcase Silver Fern Farms as a brand, engage with consumers, and give them a real taste of Silver Fern Farms Beef, Lamb, and Venison retail products
• Build awareness and drive trial of the Honest Burgers and core retail range

The Mechanics

• The Silver Fern Farms container was shipped in, and used as a ‘burger bar’ to serve Honest Sliders
• Opposite the burger bar were two sampling stations where our Brand Ambassadors were situated. One stand sampled Beef Medallions & Lamb Steaks, while the other featured Venison Medallions & Venison Minute Steaks.
• Talent were dressed in bright red “Honest Burgers” Tees, along with navy branded Silver Fern Farms caps & aprons
• The gift with purchase offer this year included a free branded cooler bag with any purchase of 2 or more Silver Fern Farms products

The Outcome

• Over 5,000 samples were handed out to attendees during the 28 hours we were live
• Almost 4,000 units of Silver Fern Farms products sold throughout the duration of the event

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