Product Sampling Silver Fern Farms Premium Meat

Product sampling really works! Phenomenon skilled cooking Brand Ambassadors provided Kiwi shoppers with all the tips and tricks needed to cook and enjoy restaurant quality red meat at home.

Product sampling Silver Fern Farms beef and lamb

A Phenomenon Brand Ambassador product sampling Silver Fern Farms red meat in Supermarket

The campaign brief

To sample the clients premium core range  to shoppers, and demonstrate how to cook the product properly to show how easy it is and remove the risk of ‘messing up’ when cooking expensive cuts of meat. Product sampling in store encourages consideration and trial of the core range with interested shoppers.

The campaign mechanics

  • An in-store campaign focused on New World & Pak n Save supermarkets throughout the North Island 
  • Provide shoppers with tips and tricks, to give them cooking confidence and help them to recreate what they sampled in store, at home
  • Sampling: Beef Eye Fillet Steak, Lamb Loin Fillets, Medallions (Beef, lamb and venison)

The campaign outcome

  • 6,000 shoppers sampled to over 67 shifts
  • Over 1,500 units of Silver Fern Farms premium meat sold
  • 26% of samples were converted to sales

Do you have a similar product and would like to see some other examples of product sampling? Check out these other cooking campaigns our team have done  Silver Fern Farms Pure Burgers, Watties Dinner Hub, Hellers Gourmet Sausages.

Product sampling really gets results. Contact us today to see what we can do to connect your brand with your target shopper!  Follow us on Instagram and check out some of our most recent campaigns.