Product sampling really works! Phenomenon skilled cooking Brand Ambassadors provided Kiwi shoppers with all the tips and tricks needed to cook and enjoy restaurant quality red meat at home.
A Phenomenon Brand Ambassador product sampling Silver Fern Farms red meat in Supermarket
The campaign brief
To sample the clients premium core range to shoppers, and demonstrate how to cook the product properly to show how easy it is and remove the risk of ‘messing up’ when cooking expensive cuts of meat. Product sampling in store encourages consideration and trial of the core range with interested shoppers.
The campaign mechanics
The campaign outcome
Do you have a similar product and would like to see some other examples of product sampling? Check out these other cooking campaigns our team have done Silver Fern Farms Pure Burgers, Watties Dinner Hub, Hellers Gourmet Sausages.
Product sampling really gets results. Contact us today to see what we can do to connect your brand with your target shopper! Follow us on Instagram and check out some of our most recent campaigns.