Product Sampling Pics Peanut Butter
Product sampling gets a new variant of the renown Pic’s peanut butter out in front of shoppers instore. Pics joined up with Vogals one of NZ’s favourite bread icons to develop a seedy delicious peanut butter crammed with additional goodness.
The brief
Activate product sampling to support for the NPD launch of Pic’s Big Mix; a collaboration with Vogel’s.
The mechanics
- An in-store campaign focused on New World & Pak n Save supermarkets nationwide
- Provide samples to shoppers, in the form of toasted Vogel’s bread, topped with Pic’s Big Mix
The outcome
- Over 2,300 shoppers sampled to over 30 shifts
- 30% of samples were converted to sales
Want to know more?
Check out some of our product sampling work here. Olivani Flavoured Oils, Snackachangi Chips
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