Product Sampling Flavoured Olivani Olive Oils

Olivani is a branded rooted in its Mediterranean heritage, and their NEW range of premium Oils were perfect for product sampling to raise awareness of the new launch with potential shoppers.

 

The brief

Increase brand awareness and encourage trial and purchase of the Olivani Oils range.

 The mechanics.

  • A focused in store campaign across Foodstuffs supermarkets nationwide
  • Timing: September – October 2022
  • $2 off coupons were provided to incentivize purchase
  • Olivani Oils were served with Ghiotti Rigatoni pasta, Ornelle Parmesan Cheese, salt and pepper, and fresh basil.

The outcome

  • An average of 9 sales per 4 hour shift for a premium product (RRP $18.99)
  • Almost 1/4 of all shoppers who tasted the range, followed through with a purchase

Want to know more?

Check out some of our product sampling work here. Yoplait Yoghurt Relaunch, Watties Peaches.

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