Irvines Pies – O Week

Irvines Pies are a convenient tasty snack or meal for hungry people, so what better venue to take them to than Otago University ‘O’ week. Hungry students and pies…what a great combination!


Sampling Irvines Pies at Otago Uni O week

Our Dunedin Team sampling Irvines Pies at Otago Uni ‘O’ week.

Irvines Pies are a uni staple. Hearty, delicious and affordable they are the perfect fuel for hungry students.

The brief.

  • Encourage trial of the product.
  • Get students immersed in the brand with fun interactive activities.
  • Encourage amplification of the activation on social media.
  • Distribute branded merchandise for ongoing brand reinforcement.

The mechanics.

An exciting event stand was developed for Otago University ‘O’ week to sample and showcase Irvine’s Pies.

Full pies were sampled guaranteeing huge interest in the activation.  We worked with the client to ensure a continuing delivery of steaming hot pies throughout each day, and we utilised a’Pie Man’ mascot to draw attention to the activities.

A number of interactive activities were held throughout the day, with participants going in the draw to win six sixty tickets and hundreds of spot prizes were also available as giveaways.

The outcomes.

  • Over 3000 students sampled to
  • Over 3300 spot prizes of branded merchandise given away