Hellers Meatball Launch

Hellers is the leading manufacturer of smallgoods in NZ.

Constantly looking to innovate and offer new products to consumers they recently launched a new range of flavoured meatballs. 

The brief 

Raise awareness of the product whilst encouraging trial and purchase. 

 The mechanics.

  • A focused in store campaign across New World, Pak n Save & Countdown Supermarkets nationwide. To showcase and promote the range of Heller’s Meatballs and drive sales.
  • Timing: March – May 2021
  • Sampling: Hellers Smokey Bacon Cheeseburger Meatball, Hellers Italiano Meatball & Hellers Great Balls of Fire Meatball 

The outcome

  • Over 17,000 samples were distributed to shoppers
  • An average of 28 sales per 4 hour shift