Hellers Meatball Launch
Hellers is the leading manufacturer of smallgoods in NZ.
Constantly looking to innovate and offer new products to consumers they recently launched a new range of flavoured meatballs.
The brief
Raise awareness of the product whilst encouraging trial and purchase.
The mechanics.
- A focused in store campaign across New World, Pak n Save & Countdown Supermarkets nationwide. To showcase and promote the range of Heller’s Meatballs and drive sales.
- Timing: March – May 2021
- Sampling: Hellers Smokey Bacon Cheeseburger Meatball, Hellers Italiano Meatball & Hellers Great Balls of Fire Meatball
The outcome
- Over 17,000 samples were distributed to shoppers
- An average of 28 sales per 4 hour shift
